Use Case: Employee Attrition
Employee Attrition
In 2019 a rural, southern Chinese customer called and wanted help with their employee attrition. Their attrition rate was a staggering 74% year on year. They were losing millions due to increasingly poor performance & the cost of attrition. Can you imagine recruiting, hiring, and retraining 3 out of every 4 employees every year?!
Over the course of a week, we worked side by side with the workers, ate meals in their cafeterias, and shared stories of our cultures. In the end, we delivered an employee engagement survey created specifically from that week of deep immersion, specifically for those employees, specifically for that company location. The results of the 2,803 surveys painted a well-defined picture for the leadership team to alter work environment, pay structures, and family visitation time which in turn decreased the attrition rate over the following year.
This project was valued $2.4 Million US Dollars
Key Insight: A commercially available employee survey would not have uncovered the underlying motivations. To make affordable low cost, low risk changes, requires actions and information to be individually customer focused.
Key Customer Insight: What would you guess the key motivation was for the attrition? To find out more, contact us for an introduction to Value Discovery Methodology.
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- “Our customer facing team is frustrated and it is affecting customer service and employee morale.”
- “My staff is great but sometimes they argue. I do not want to lose any of them, but I have to ‘fix’ this because it is affecting employee satisfaction and customers can feel it when it happens.”